Appetite suppressing foods are popular

June 22, 2007

According to this page, a recent survey (funded and commissioned by a company that uses the ingredients – but that’s another rant for another time) shows that consumers rate a product with ‘reduces your appetite’ claims score higher for it’s appeal. Not research about if it actually does reduce your appetite (each country has differing laws about what you can or can’t claim), if it helps people lose weight or anything like that – just that this marketing claim is popular.

This makes me really mad on several levels. First is blatant marketing research disguised as being helpful for actual weight loss. And secondly, if you need an external object to make you lose weight, you accept that power over your weight is outside of yourself. Because of that your chance of success is minimal, at best. Once you accept that you are the one who has ultimate control over your weight (even if you don’t know HOW to control your weight – you can learn the how) then you’re on the path to the body you want.

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